The most important part of what interior designers do is design the internal space of a building. Putting the client or potential buyers needs at the core of the design is essential. We consider how the buyer will interact with and use the space. From this we can then look at ways to maximise the usable space, working either with the existing or the proposed footprint of the building. This is where we look to add commercial value to a project. If we can design the space to its maximum efficiency this can substantially increase the saleable square footage of a development.
The idea of providing a repetitive canvas for clients to stamp their own personality on is good, but the reality is that it rarely works and most clients will be put off paying top price for a property they have to finish themselves. It’s far better to create a unique, timeless, turnkey design that a buyer will fall in love with. This isn’t straightforward; It requires an in-depth knowledge of the market, its appetite, and ensuring the commerciality of this scheme works. We encourage developers to not copy other schemes, be brave and trust your design team.
Some developers fall in love so hard with their exciting new building and let their imaginations run wild with creative ideas. Many added features finishes and ideas, are simply too personal to the developers own style, and not what the market in that location requires or demands. It costs lots of unnecessary money as it eats into the potential profits. Unfortunately these good will gestures do not add value to the scheme and can put potential buyer off.
We push every scheme to maximise its potential through market analysis, creativity and great design.
Many questions will run through your potential buyers mind when imagining living in your development. Successful thought through schemes answer all these questions for them prior to being asked. A smart brand, descriptive sales literature, an amazing show apartment, and a great internal specification will ensure your scheme is on the wanted list. This is what we help property developers achieve.
The period of the building, its architecture and location should always play a central role in how the interior design is developed. The location informs how people interact with the area and also provides valuable clues to the type of buyer that can be expected. Having worked on many period properties, we understand buildings, their cultural significance, and the importance of their location. We believe designs should be sensitive to these aspects and tell a story, serving to enhance the current architecture and the building’s status, whilst being unique to the space.
When it comes to the last few weeks of a project, all too often the build cost is over budget and the project is out of money. However, the final dressing plays an essential role in helping the potential buyer visualise the apartment or house as their home. We always spend time on the final design dressing element, selecting key accessories to enhance the concept and ensuring it’s truly turnkey and best in class.
We have designed many conversions from low budget to exclusive apartment schemes in many areas of the UK. We work to any budget and maximise profits.
We work closely with architects and consultants to add the extra layer of creativity to ensure every element of the development is thought through.
We love to challenge property valuations, On many occasions we have smashed the ceiling of projected property sales values.
Material choices, specifications and unique space planning always creates value and elevates the development.